SEPTEMBER 22ND, 2009 Become a Winner by Avoiding These 5 Mistakes
Establishing a winning position in the marketplace is obviously critical to your company’s success. The position, however, must be based on a sustainable competitive advantage.
What constitutes an unbeatable advantage? There are two choices:
1. You have consistently lower costs than your rivals. As long as your product or service maintains an acceptable quality level, this advantage leads to higher [...]

